Event Marketing Authenticity …
Aug 06
2011
2011
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Authenticity. Event Marketing gives a brand a lot of freedom to get a little crazy. Teens have become very discerning. The key is to thoroughly research the likes and dislikes of the group of teens you are specifically targeting. For instance, if you are going after 15-year-old baseball playing males, trucker hats with the brand on them as a premium would be a huge miss. Teens can see right through poorly researched and executed brand marketing attempts, especially when it’s experiential. There’s little room for error.
